While working for the University of Tulsa, a Top 100 private research institution, I played a pivotal role in shaping its visual communication strategy. As part of the university’s marketing team, I led the design of TU’s flagship magazine—the institution’s primary face to the outside world—ensuring a compelling and cohesive editorial presence. I also developed a wide range of print and digital assets, including brochures for undergraduate and graduate programs, swag marketing items, and promotional materials that enhanced brand awareness. My work helped strengthen the university’s visual identity across multiple platforms, effectively engaging prospective students, faculty, and the broader TU community.